GLP-1 TV · News & media · views checked Oct 2026
HEALTH BREAKTHROUGH: Noom unveils proactive GLP-1 program
Our summary
According to the video, Noom is launching a proactive health program that combines a micro dose of a GLP-1 medication, regular at-home biomarker blood testing, and Noom's behavior change program. CEO Jeff Cook says the program is aimed at intervening sooner, before metabolic disorder takes root, and is meant for anyone who wants to be healthier, whether or not they have weight to lose. He says diet, exercise and a positive mindset remain the best longevity tools, and that GLP-1s are one important tool alongside them. He states the program costs $149 a month and includes the testing, the medication and the Noom program.
General education as published by the channel. Not medical advice, and not an endorsement.
Where GLP-1 costs least today
The three cheapest partner programs for GLP-1, all in per month, checked weekly.
What else the video covers
Cook describes Noom's core approach as cognitive behavioral therapy applied to health, built on the idea that habits start in the mind. He says the app uses game-like features such as step goals, rewards for photographing meals, redeemable seeds, and a digital art therapy product for stress breaks. He calls this the company's DNA.
The interview then turns to diabetes. The host says Noom has launched a diabetes lifestyle program for employers and health plans, plus a glucose forecasting platform. Cook says revenue from GLP-1, diabetes and HRT was roughly zero three years ago and is now more than half of Noom's revenue. He says the enterprise business is about 10% of revenue and covered lives doubled to 6 million last year. He reports that a Noom glucose-connection study showed a 1% reduction in A1C, and that the glucose forecaster, which estimates a glucose spike from a food photo, will roll out to a top 10 health plan on January 1. The host closes by citing Goldman Sachs market growth projections for obesity drugs.
Our summary of what is said, in our words. Doses, results and prices are the speaker’s, not advice.
Takeaways
The main points, in the order they come up. Tap a time to play from there.
- 0:00 The host introduces Noom's new micro dose GLP-1 program, which pairs personalized dosing with biomarker testing and Noom's habits platform.
- 0:30 Cook says the program aims to intervene early, before chronic disease takes hold, and is meant for people with or without weight to lose.
- 1:30 Cook states the program costs $149 a month and includes biomarker testing, the medication and the Noom behavior change program.
- 2:02 Cook explains that Noom uses a cognitive behavioral therapy approach, with rewards, food photos and a digital art therapy product.
- 3:35 Cook says GLP-1, diabetes and HRT went from roughly zero revenue three years ago to more than half of Noom's revenue.
- 4:38 Cook says a Noom glucose study showed a 1% reduction in A1C, and the glucose forecaster launches with a top 10 health plan on January 1.
Key moments
From the creator's own chapters. Tap one to play from there.
What the video says
As stated in the video, not checked by us. Doses and results are the speaker’s, not advice.
- Prices mentioned
- $149 a month
- Who is speaking
- News or media
Questions this video answers
How much does Noom's micro dose GLP-1 program cost?
According to CEO Jeff Cook, the proactive health program costs $149 a month. He says that price includes the biomarker testing, the medication and Noom's behavior change program.
What is included in Noom's proactive GLP-1 program?
The video describes three parts: a micro dose of GLP-1 medication, regular at-home biomarker testing that involves a blood draw, and Noom's behavior change program. Cook says the program is meant for anyone who wants to be healthier, whether or not they have weight to lose.
What is Noom's glucose forecaster?
Cook says the glucose forecaster lets a user take a picture of a food and see what their glucose spike is likely to do, based on complex modeling, so they can make a healthier swap. He says it will roll out to a top 10 health plan on January 1.
Videos on the same question
The closest videos in the library by what is said in them, not by title.
Introducing Noom Proactive Health GLP-1℞ ProgramAccording to the video, Noom is introducing a program called Noom Proactive Health MicroDose GLP-1 RX.
Noom CEO on the launch of Noom GLP-1ᴿˣIn this short interview recorded on the New York Stock Exchange floor, the CEO of Noom says he took the job a little over a year ago because of the brand's reach and its mission to help people live better and longer.
325. Microdosing GLP-1s Explained with Geoff Cook, CEO of NoomIn this Fitt Insider podcast interview, host Joe Vaneri talks with Geoff Cook, CEO of Noom, about how the company has moved from a behavior change app into clinical care.
Geoff Cook (Noom CEO) - The future of compounded GLP-1sGeoff Cook, CEO of Noom, is interviewed on the Hims House podcast about Noom's shift from a behavior change app toward medicated plans.
Does GLP-1 Microdosing Work? Noom CEO RespondsIn this interview on the On the Pen podcast, host Dave Napman talks with Jeff Cook, who the host introduces as the CEO of Noom.
Read next
Our guides closest to what this video covers, with prices checked weekly.
- Is Noom legit? What Noom's GLP-1 program costs, its reviews, and its record
Yes. Noom is a real company, and its Noom Med arm prescribes GLP-1s through licensed clinicians. As of October 2026 its own site prices the medication-included Noom GLP-1Rx plan, which is compounded semaglutide, at $129 for the first four weeks, then $279 a month billed as $837 every 12 weeks, though the FAQ on the same page says $249. Trustpilot scores Noom 4.5 across 67,088 reviews, mostly about its app, and we found no FDA warning letter naming it.
- Ro, Hims, Noom, WeightWatchers, Found, Calibrate: what each GLP-1 program actually charges
The big-name programs price two things separately, the membership and the medication, and the headline you see is usually one of them. Ro charges a $149 monthly membership ($74 a month if you prepay a year) plus $149 to $299 for branded drugs. WeightWatchers Clinic is $74 a month on a 12-month plan, after a $25 first month, plus medication from $149. Calibrate is $199 a month on a three-month commitment, medication separate. Found advertises compounded GLP-1s from $99 a month on its insurance-supported tier and $169 cash on an annual plan, with no fee. Hims and Noom do not publish a price on a page we can read.
- Foundayo: the GLP-1 pill where buying direct is the cheap route
Lilly's oral GLP-1 was approved on 1 April 2026, and it does something no other weight-loss pill does: you take it any time of day, with or without food. The pricing is the surprising part. Lilly self-pay starts at $149 a month, and the one telehealth program on our board selling it, Sesame Care, charges $208 once its membership fee is counted. That reverses the usual arithmetic in this market, and the reason is simple: orforglipron is a new small molecule under patent, so there is no compounded version to undercut it.
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