Willow vs Fridays: Which GLP-1 Program Is Better? (2026)
We put Willow and Fridays head-to-head — what you actually pay each month, which GLP-1 medications you can get, the level of clinician support, and where each one wins — so you can pick the cheaper, better-fit weight loss program in minutes.
Quick Verdict
We recommend Willow
Between these two providers, Willow is our pick for most users. It offers a higher overall rating (6.9 vs 6.8), more affordable pricing, availability in all 50 states. That said, Fridays may be the better fit if you are looking for people after an all-in-one program with coaching, diet help, and pricing they can flex.
Willow scores 6.9/10 in our independent evaluation at $160/month, while Fridays scores 6.8/10 at $249/month. Both programs connect you with a licensed physician and deliver medication straight to your door. Each score weighs five things: safety and medical oversight (30%), pricing transparency (25%), value for money (20%), quality of clinical support (15%), and how fast you can get started (10%). We build these comparisons ourselves — no provider buys a better rating or a higher spot. Pricing checked April 2026.
Side-by-Side Comparison
| Feature | Willow | Fridays |
|---|---|---|
| Monthly Price | $160 | $249 |
| Rating | 6.9 / 10 | 6.8 / 10 |
| Medication Type | Brand & Compounded | Brand & Compounded |
| Insurance Accepted | No | Yes |
| States Available | All 50 states | 49 states |
| Consultation Fee | Free | Included |
| Shipping | Free Shipping | Free Shipping |
| Cancel Anytime | Yes | Yes |
| Medical Support | Licensed doctors with recurring progress check-ins | Licensed clinicians backed by health coaches and dietary guidance |
Figures show entry-level cash prices before any insurance. What you ultimately pay can change with your plan and the specific medication. Last checked April 2026.
Willow: Detailed Look
Willow
Tailored GLP-1 weight-loss treatment backed by continuous clinician follow-up
Pros
- Treatment built around your individual health background
- Care delivered by licensed doctors covering every U.S. state
- Choice between FDA-approved brand drugs and compounded formulas
- No shipping charges and freedom to stop whenever you like
Cons
- Entry price runs above certain compounded-only competitors
- Recent arrival, so seasoned patient feedback is still thin
Shoppers seeking a middle ground between strong care and a fair price
Fridays: Detailed Look
Fridays
Whole-person GLP-1 weight loss pairing meds with coaching and dietitian guidance
Pros
- Every plan bundles clinician visits, coaching, and dietary guidance together
- Going annual pulls the monthly cost down toward the $150 mark
- Brand-name prescriptions can be run through your insurance
- Use HSA or FSA dollars as long as you keep the itemized receipt
Cons
- Louisiana residents are out of luck — coverage stops at 49 states
- The deepest discount only applies if you pay the year up front
People after an all-in-one program with coaching, diet help, and pricing they can flex
How to Decide Between Them
There is no single winner for everyone — it comes down to what matters most to you. Match your priority to the scenarios below to see which provider fits:
Go with Willow at $160/month. Entry-level rate; total depends on the drug you're prescribed.
Willow has the edge with a 6.9 rating.
Fridays accepts insurance, which can significantly reduce your out-of-pocket cost.
Compare their support: Willow offers licensed doctors with recurring progress check-ins, while Fridays provides licensed clinicians backed by health coaches and dietary guidance.
Fridays at $249/month may offer features that justify the premium.
Frequently Asked Questions
Is Willow better than Fridays?
Willow has a 6.9 rating while Fridays has a 6.8 rating. The better choice depends on your priorities — Willow is best for shoppers seeking a middle ground between strong care and a fair price, while Fridays is best for people after an all-in-one program with coaching, diet help, and pricing they can flex.
How much does Willow cost compared to Fridays?
Willow starts at $160/month (entry-level rate; total depends on the drug you're prescribed), while Fridays starts at $249/month (drops to as little as $150/mo when you commit to a full year).
Do Willow and Fridays accept insurance?
Willow does not accept insurance. Fridays accepts insurance.
Which GLP-1 medications does Willow offer vs Fridays?
Willow offers Semaglutide, Tirzepatide. Fridays offers Compounded Semaglutide, Compounded Tirzepatide, Brand-name GLP-1s (with insurance).
Can I cancel Willow or Fridays at any time?
Willow allows cancel anytime. Fridays also allows cancel anytime.
Are Willow and Fridays available in my state?
Willow is available in all 50 states. Fridays is available in 49 states.
Not sure Willow or Fridays is right for you?
Take our 6-question quiz and we'll point you to the program that fits your budget and goals best.